April 12, 2016

Quite a few years back I was scuba diving in Australia and found a G-SHOCK watch. It was so covered in marine growth that I almost didn't notice it. The watch had obviously been underwater for a long time!

I took it back to shore and it cleaned up really well. I replaced the battery and it started right up! If you would have seen the condition it was in, you would have been as surprised as I was. I've had that watch now for over twenty years. It's a reminder of the importance behind making things that last.

So you can imagine that when Casio contacted us about working on a VSSL + G-SHOCK survival kit how enthusiastic we were. There are some brands that resonate with us, and G-SHOCK is definitely one of them. We were honored to take part in this collaboration!