Voyagers are our brand representatives. They are a diverse group of rad people that get off the beaten path, do unique things, and have a deep respect for the land, people, culture and traditions of the places they explore.
Our Voyagers are modern vagabonds, overlanders, hikers, travelers, and adventurers, and it’s their journeys that encourage other people to get out and blaze their own trails.
A beautifully rugged Canadian province with a strange name, a brief history lesson and why we are Voyagers.
VSSL’s founder was part of a trip that retraced a historic canoe route across Canada’s Northern Saskatchewan that was used by early fur traders. For this, each member of the crew was awarded an honorary “Voyageur” certificate from the provincial Minister of Parks and Renewable Resources.
Voyageur is the French word for “traveler” and the name given to the first fur traders that navigated the waterways of North America. These men were local legends who braved harsh environments and forged the networks that would eventually be developed into railways and roads, the backbone of two great countries; USA and Canada.
Along their routes, the Voyageurs lived alongside First Nations people and adopted many of their traditions and cultures. They were story tellers, the link between coasts and the best source of information on passageways, wilderness methodologies, new gear and newly explored lands.
Voyagers are our brand representatives. A diverse group of rad people that get off the beaten path, do unique things, and have a deep respect for the land, people, culture and traditions of the places they explore. VSSL was created to outfit our modern voyagers.
There’s something incredibly iconic about the buffalo that we wanted to incorporate into our identity. They are majestic and resilient. They can thrive in the harsh cold of Alaska or in the scorching heat of the great western plains.
Their return from near extinction reflects on our ability to improve our own condition as individuals and as a species. They are nomadic, social creatures and were an invaluable resource to First Nations people and early explorers.
Today we know that they are incredibly important part of the ecosystem; their roaming and foraging assists in the rehabilitation of indispensable grasslands.