"Vessel". We like to joke around that we couldn't afford vowels. The truth is, we REALLY liked the meaning of the word
; "A container to hold items of importance to the owner". Plus our founder is an avid sailor.
From a practical marketing perspective, VSSL could be trademarked and it makes it a lot easier to identify our products in a vast world of products.
Is the icon a campfire? A tent? Both? You decide.Josh Vanderheide
designed our logo. This dude's rad. He recently abandoned a lucrative corporate marketing career to start his own brewery, Fieldhouse.
It's just down the road from VSSL HQ and it's where we go for many off-site meetings.